The Edge Lab
Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
Listen on:
Episodes
Oct 15, 2025
Oct 15, 2025
16 min
In this episode of The Edge Lab, hosts Ami Sirlin and Dr. Alvin Glay reveal the behavioral science and strategy behind Response Media’s award-winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2x patient persistence through data-driven empathy.
Discover how the team’s Necessity–Concern Framework (NCF) helps decode patient emotions, overcome adherence barriers, and design experiences that make marketing not just personalized but truly personal.
Tune in to learn how data, human behavior, and strategy collide to create transformational results.
Jun 25, 2025
Jun 25, 2025
30 min
Host Ami Sirlin, Chief Client Officer at Response Media, is joined by guest Scott Hanbury, Analytics Team Leader for Grocery at The Clorox Company, and co-host Dr. Alvin Glay, Response Media’s Chief Strategy Officer.
In a world driven by automation and algorithms, this conversation explores why empathy is becoming one of the most essential tools in a data leader’s toolkit. Data alone doesn’t drive change, stories do. And when we tell them with empathy, we can influence shopper behavior, foster loyalty, and fuel growth. Let's dive in.
May 21, 2025
May 21, 2025
3 min
In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science.
Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it different, and who it’s for: marketers ready to push boundaries and spark innovation.