The Edge Lab
Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.
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Episodes
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
Host Ami Sirlin, Chief Client Officer at Response Media, is joined by guest Scott Hanbury, Analytics Team Leader for Grocery at The Clorox Company, and co-host Dr. Alvin Glay, Response Media’s Chief Strategy Officer.
In a world driven by automation and algorithms, this conversation explores why empathy is becoming one of the most essential tools in a data leader’s toolkit. Data alone doesn’t drive change, stories do. And when we tell them with empathy, we can influence shopper behavior, foster loyalty, and fuel growth. Let's dive in.
Wednesday May 21, 2025
Wednesday May 21, 2025
In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science.
Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it different, and who it’s for: marketers ready to push boundaries and spark innovation.