Welcome to The Edge Lab

In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science.

Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it different, and who it’s for: marketers ready to push boundaries and spark innovation.